Sunday, December 22, 2019

Women s Suffrage By Susan B. Anthony - 891 Words

In American history, the United States had several of social movement. People created social movement because their want society to aware in problem of society. Some want society to know about famine, oppression and poverty in their life. Others want society to know about inequality. One of the most famous and most powerful movement is â€Å"Women’s Suffrage†. The movement of women that call for their right to vote. Susan B. Anthony, the woman who influences in progress of women’s suffrage. Belief of Anthony effect on American society. Belief that everyone in society should be equal and she believe that she can create this equality. Anthony devoted herself to fight for women and to be the leader of women’s suffrage. She can be the principle of women’s suffrage because problem of her family that made her found her way, Interest in politics and participation in social issues, and her best friend who support and encourage her to achieve her dream. The United States of America, a country that gives freedom for everyone. Country of democracy. Unfortunately, In 100 years ago, the country of freedom did not give right for women to vote. Back to 1792, in the first election of America, this election accept only white men can vote because people think that they have an education and have knowledge about politics. 100 years later, decision for election of American accept black men for vote as a result of civil rights; that society realized about racism and segregation. At that time,Show MoreRelatedWomen s Suffrage By Susan B. Anthony Essay1635 Words   |  7 PagesWoman s Suffrage was the struggle for woman s right to vote and run for office. The mid 19th- Century women in different countries formed organizations to fight for suffrage. The first international woman s rights organization formed the International Council of Women (ICW) in 1888. In 1904, the International Woman Suffrage Alliance (IWSA) was formed by British woman s rights activist Millicent Fawcett, American activist Carrie Chapman Catt, and other leading woman s right activists. Susan B. AnthonyRead MoreThe Women s Suffrage By Susan B. Anthony1195 Words   |  5 Pagesâ€Å"Trust me that as I ignore all law to help the slave, so will I ignore it all to protect an enslaved woman.† This quote by Susan B. Anthony, stated during the women’s suffrage movement, illustrates the hypocrisy women faced during the late 1800’s. Furthermore, it displays that women’s rights can be compared to that of an enslaved human being instead of a free United States citizen. Throughout American history gender inequality has been a prevalent, ongoing, concern. Sherna Berger Gluck’s novel, FromRead MoreWomen s Suffrage By Susan B. Anthony1724 Words   |  7 Pages â€Å"Women, we might as well be dogs baying the moon as petitioners without the right to vote!† These were the famous words of a key leader in the women’s Suffrage Movement, Susan B. Anthony. In the past, the rights guaranteed to men were not applied to women, and therefo re caused great injustice. It wasn’t until the mid-1800s that women started to take a stand and fight for their voting rights. As a result, these actions caused a positive impact in our country and now, women have equal rights as menRead MoreWomen s Suffrage Movement : Susan B. Anthony1698 Words   |  7 Pages Men and women are supposed to be equals. Women are supposed to share equal rights and opportunities with males, but sometimes women experience discrimination and face inequality. (It’s not only women; people of different genders/sexual orientation, race, ethnicity, and etc. face discrimination still to this day). Some look at this world as if it is a man’s world, and women were put on this Earth to help their husband, have kids, and raise their children. Well, women can do more than that! Not onlyRead MoreWomen s Suffrage By Susan B. Anthony Silver Dollar967 Words   |  4 Pagesthe immense contributions of the American women’s suffrage leaders b y adding their likeness to at least one of our pieces of currency. The Susan B. Anthony silver dollar had a short but awkward run from 1979-1981 and again in 1999 before production halted. In recent months, there have been discussions about replacing President Jackson on the $20 bill with someone else. Why not the three leading women who devoted their lives to the rights of women voters and changed the course of American historyRead MoreFeminism : The Advocacy Of Women s Rights On The Basis Of Equality1645 Words   |  7 Pages- the advocacy of women s rights on the basis of the equality of the sexes.† Throughout history women have been perceived as these docile,fragile,and inferior type of people. Men were supposed to be the ones in charge and women were meant to follow along. These women back in the day were conditioned to believe that their place was at home being a good little housewife to their husbands. Women’s thoughts and opinions did not hold the same value as that of a man. There were women that were just fineRead MoreSusan B . Anthony : An American Icon1462 Words   |  6 PagesSusan B. Anthony Susan B. Anthony was a born a fighter she never stopped protesting the morally incorrect in her first years to her last she fought for equality. Susan B. Anthony is an American icon known for her work with the Women Suffrage Movement she influenced the American culture and brought all American women a better future. Her legacy sculpted feminism and helped the community pave the way to equality. Susan B. Anthony was born an activist her family being involved in the Anti-SlaveryRead MoreCult of True Womanhood: Womens Suffrage1299 Words   |  6 PagesIn the 1840’s, most of American women were beginning to become agitated by the morals and values that were expected of womanhood. â€Å"Historians have named this the ’Cult of True Womanhood’: that is, the idea that the only ‘true’ woman was a pious, submissive wife and mother concerned exclusively with home and family† (History.com). Voting was only the right of men, but women were on the brink to let their voices be heard. Women pioneers such as Elizabeth Cady Stanton and Lucretia Mott wrote elevenRead MoreSusan B Anthony : A Strong Sense Of Moral Sense875 Words   |  4 PagesSusan B Anthony Susan B Anthony was born on February 1820, to a Quaker family in Massachusetts. She was the second oldest of eight children, and her parents were owners of a cotton mill. Sadly, two of the Anthony siblings died in infancy and only six of them grew up to be adults. Moving on with their life, the Anthony family moved to New York around 1826, and Susan was sent to a Quaker School near Philadelphia. Susan B Anthony returned home in the 1830s to help her family after the breakdown ofRead MoreThe Heroic Of Women Rights807 Words   |  4 PagesThe Heroic of Women Rights In the early eighteen century in Canajoharie New York, Susan B. Anthony, a teacher discovered that men and women have different hourly wages. This commotion made Susan B. Anthony and other female to join the â€Å"teacher union to fight for equal wages.† (â€Å"SusanBAnthony† par.5) Nevertheless there was one problem, - Susan B Anthony continued to fight for the teacher union actively but she had to end her career as a teacher. Under the circumstances, Susan B Anthony had taken a role

Saturday, December 14, 2019

Impressionism in Conrad and Joyce Free Essays

First of all, a swift definition of Impressionism In literature would be given. Many critics have argued that both In Joyce ;s and Conrad ;s writings we could find impressionistic ideas, a new methodology of acknowledging the human experience. Impressionism have is origins in a exhibition in 1984 of a group of painters in which Monet stood out. We will write a custom essay sample on Impressionism in Conrad and Joyce or any similar topic only for you Order Now Although the group was not especially homogeneous, they characterized by represent the way In which one person sees something at one moment in time, impressions of a particular and singular moment. They focused in the censorial aspect of how human beings experience the world vying great stress to subjectivity. In order to do this, they employ light and color which produce a censorial impact on the onlooker. In this liking way, literature tries to adapt the new techniques of painting to writing. They also stress subjectivity rejecting the old traditional emphasis upon order, thought and clearness. They provide us with a new perspective of the relation of individual with everyday world relaying on the censorial aspects of the experience. Apart from that, we find another particular characteristics In Impressionistic writing: They rejected traditional emphasis on order and clearness, usually related with the conventions of Realism. Ambiguity prevails through the narration being the reader who has to form his own conclusion about the story The moment and the ephemeral is also very Important. Description usually are told in a kind of accidental report, when the event are occurring. The details of the action are described through the eyes of the character when still happening and not when he/she has already processed the action (delayed decoding). This technique gives also a sense of ambiguity. The landscape is usually ascribed with uncommon adjectives that are more concerned with human emotions than with depiction of the scenery. This and the repeatedly usage of images of fog, haze, mist or light and shadows produces a kind of dreamy and mysterious atmosphere where things seem to be blurred. Now, we come to analyze the following passage of Concord’s Heart of Darkness on the basis of Impressionism. L saw a face amongst the leaves on the level with my own, looking at me very fierce and steady; then suddenly, as though a veil had been removed from my eyes, I made out deep in angled gloom, naked breast, arms, legs, glaring eyes – the bush was swarming with human limbs in movement, glistening bronze color. The twigs shook, swayed, and rustled, the arrows flew out of them, and then the shutter came to. † Here, Conrad s impressionist style permits the the reader to experience the events at the same time 1 OFF us the details of the action before the protagonist has processed the action itself. This give us sensation of confusion, as we have to re-read the passage to really see what is happening. Actually, this is quite similar to the painting techniques of Impressionism by which the clearest image of the picture can be only seen from certain distance of the canvas. In the following passage, also taken from Heart of Darkness, we can see the special characteristics of impressionistic descriptions. â€Å"The sun set; the dusk fell on the stream, and lights began to appear along the shore. The Chapman light-house, a three-legged thing erect on a mud-flat, shone strongly. Lights of ships moved in the fairway a great stir of lights going up and going down. And farther west on the upper reaches the place of the monstrous town was still marked ominously on the sky, a brooding gloom in sunshine, a lurid glare under the stars. † Here we have a description of the setting where prevails the use of light. In every line appear a reference to specific light (sun, dusk, light-house, stars, glare†¦ ). The description of the atmosphere of the setting is very detailed which produces the effect of certain mood, a kind of mysterious image. Moreover, we find many reference o water (stream, shore, mud-flat, fairway) that makes the image blurred before our eyes. In t he collection of short stories Edibleness, specially in â€Å"Arab† and â€Å"Beeline,† sense perception, like sight, sound, touch, smell, are very important. The descriptions make the reader feel the sensations described, the smells, the sounds†¦ This might be the one most outstanding feature of Joyce ‘s descriptions in Edibleness. In the following passage of Arab, we can find this references to receptions: â€Å"It was a dark rainy evening and there was no sound in the house. Through one of the broken ones I heard the rain impinge upon the earth, the fine incessant needles of water playing in the sodden beds. Some distant lamp or lighted window gleamed below me. I was thankful that I could see so little. All my senses seemed to desire to veil themselves and, feeling that I was about to slip from them, I pressed the palms of my hands together until they trembled, murmuring (†¦ )† So although both Joyce and Conrad share the same interest on the subjectivity, on how their characters experience reality, we can state that they differ slightly in the way of achieving this AOL. How to cite Impressionism in Conrad and Joyce, Papers Impressionism in Conrad and Joyce Free Essays Impressionism in Literature: Joseph Conrad James Joyce. This essay attempts to give a brief comparison between two of the major representatives of the English Modernism, James Joyce and Joseph Conrad. Although these two writers come from very different backgrounds, they share the rejection of conventional realism and the search for new way to approach reality. We will write a custom essay sample on Impressionism in Conrad and Joyce or any similar topic only for you Order Now In doing this, I will focus on the presence on Impressionistic ideas and in the new methods they will employ to depict reality. First of all, a swift definition of Impressionism in literature hooked be given. Many critics have argued that both in Jockey’s and Concord’s writings we could find impressionistic ideas, a new methodology of acknowledging the human experience. Impressionism have is origins in a exhibition in 1984 of a group of painters in which Monet stood out. Although the group was not especially homogeneous, they characterized by represent the way in which one person sees something at one moment in time, impressions of a particular and singular moment. They focused in the censorial aspect of how human beings experience the world vying great stress to subjectivity. In order to do this, they employ light and color which produce a censorial impact on the onlooker. In this liking way, literature tries to adapt the new techniques of painting to writing. They also stress subjectivity rejecting the old traditional emphasis upon order, thought and clearness. They provide us with a new perspective of the relation of individual with everyday world relaying on the censorial aspects of the experience. Apart from that, we find another particular characteristics in impressionistic writing: They rejected traditional emphasis on order and clearness, usually related with the conventions of Realism. Ambiguity prevails through the narration being the reader who has to form his own conclusion about the story The moment and the ephemeral is also very important. Description usually are told in a kind of accidental report, when the event are occurring. The details of the action are described through the eyes of the character when still happening and not when he/she has already processed the action (delayed decoding). This technique gives also a sense of ambiguity. The landscape is usually scribed with uncommon adjectives that are more concerned with human emotions than with depiction of the scenery. This and the repeatedly usage of images of fog, haze, mist or light and shadows produces a kind of dreamy and mysterious atmosphere where things seem to be blurred. Now, we come to analyze the following passage of Concord’s Heart of Darkness on the basis of Impressionism. â€Å"l saw a face amongst the leaves on the level with my own, looking at me very fierce and steady; then suddenly, as though a veil had been removed from my eyes, I made out deep in angled gloom, naked breast, arms, legs, glaring eyes – the bush was swarming with human limbs in movement, glistening bronze color. The twigs shook, swayed, and rustled, the arrows flew out of them, and then the shutter came to. † Here, Concord’s impressionist style permits the the reader to experience the events at the same time that Marrow does. The technique, commonly denominated as delayed decoding, tell us the details of the action before the protagonist has processed the action itself. This give us sensation of confusion, as we have to re-read the passage to really see hat is happening. Actually, this is quite similar to the painting techniques of Impressionism by which the clearest image of the picture can be only seen from certain distance of the canvas. In the following passage, also taken from Heart of Darkness, we can see the special characteristics of impressionistic descriptions. â€Å"The sun set; the dusk fell on the stream, and lights began to appear along the shore. The Chapman light-house, a three-legged thing erect on a mud-flat, shone strongly. Lights of ships moved in the fairway a great stir of lights going up and going down. And farther west on the upper reaches the place of the monstrous town was still marked ominously on the sky, a brooding gloom in sunshine, a lurid glare under the stars. † Here we have a description of the setting where prevails the use of light. In every line appear a reference to specific light (sun, dusk, light-house, stars, glare†¦ ). The description of the atmosphere of the setting is very detailed which produces the effect of certain mood, a kind of mysterious image. Moreover, we find many reference o water (stream, shore, mud-flat, fairway) that makes the image blurred before our eyes. In t he collection of short stories Edibleness, specially in â€Å"Arab† and â€Å"Beeline,† sense perception, like sight, sound, touch, smell, are very important. The descriptions make the reader feel the sensations described, the smells, the sounds†¦ This might be the one most outstanding feature of Joyce ‘s descriptions in Edibleness. In the following passage of Arab, we can find this references to receptions: â€Å"It was a dark rainy evening and there was no sound in the house. Through one of the broken ones I heard the rain impinge upon the earth, the fine incessant needles of water playing in the sodden beds. Some distant lamp or lighted window gleamed below me. I was thankful that I could see so little. All my senses seemed to desire to veil themselves and, feeling that I was about to slip from them, I pressed the palms of my hands together until they trembled, murmuring (†¦ )† So although both Joyce and Conrad share the same interest on the subjectivity, on how their characters experience reality, we can state that they differ slightly in the way of achieving this AOL. In this examples, Joyce focuses on all the senses to transport the reader into the experience of his characters whereas Conrad visual descriptions reminds the reader of one of the main characteristics of Impressionist paintings : the interest on atmosphere and lighting effects. Bibliography. Kroger, Maria E. â€Å"Literary Impressionism† De. : New Haven, CT : College ; University Press, 01973. Slapstick, Mercedes. â€Å"Literary Analysis of Heart of Darkness, by Joseph Conrad. † Helium. ;http://www. Helium. Com/items/855651- How to cite Impressionism in Conrad and Joyce, Papers

Friday, December 6, 2019

Strategy in direct and interactive market - MyAssignmenthelp.com

Question: Discuss about the Strategy in a direct and interactive market. Answer: Background of the product or services: Stadtler (2015) opined that business organization primarily aims to draw the attention of target market by maintaining superior quality of products as well as services. As per the point of view of numerous eminent scholars maintaining product and service quality is not the only factors, based on which the business organization can maintain image and reputation. Along with maintaining the product and service quality, business organization would have to focus on making effective promotional plan with the help of value analysis. DHL is one of the most prestigious logistic divisions occupying a predominant place in the realm of logistic sectors. After staring their journey as effective courier and parcel service providers from Hawaii into Pacific Rim to mid-east and European Continent, the organization has focused to make in-depth overview about the importance of expanded their entire business wings in the international market (Dhl.com, 2018). This kind of courier service is surrounded w ith 170 countries by involving 285,000 employees in various sectors. DHL while running the entire business process in different multinational countries has aimed to deliver the services within time. As a result, customers do not have to wait for a long time in receiving the services. More than 76,200 vehicles are purchased for maintaining the shipping method properly to the destination. The supply chain managers with the help of advanced method of technology can keep a constant update regarding the deliverable of services. The employees associated with the shipping department are well trained in maintaining an effective communication with the clients. As a result, the entire services can be delivered in smooth and systematic way (Christopher, 2016). This very specific study has aimed to deliver the entire services in stipulated time along with low cost. In quest of maintaining an effective shipping method DHL would have to make effective promotional plans and policies. More than 50% of the express of DHL shipments is delivered to Indonesia. After maki ng an effective value analysis it can be concluded that DHL is one of the leading groups with 480,000 in over 220 countries. Research method: Research method is the systematic procedure of collecting appropriate data and information with the help of numerous methodological tools. In order to gather relevant data and information regarding entire supply chain process of DHL, some of the most effective issues of DLH within shipping procedure have been identified. Chosen research design: In quest of acquiring proper knowledge about the necessary threats of DHL in maintaining supply chain method and their challenges in tracking the customers location properly the study has focused to select positivism research philosophy. This very specific research philosophy is highly effective in maintaining in-depth observation about the research issue. By using deductive approach, the researched has made an in-depth case study on how the supply chain managers have to face difficulties in delivering the product towards proper destination (Golicic Smith, 2013). In order to evaluate the research issue the study has chosen descriptive research design as well. Descriptive research design enables the researcher to explain the entire research problem from different point of view. By maintaining a keen observation on the research problem, necessary information has been collected on how supply chain managers are facing difficulties in their operation process. Data collection technique: Data collection is the systematic technique of gathering appropriate data and information from different reliable and valid resources. Data collection procedure is constituted with two major types including primary source of data collection method and secondary source of data collection method (Huo, 2012). In this very specific study, primary source of data collection technique has been used by involving 50 employees associated with supply chain management. On the other hand, 5 supply chain managers have also been involved in order to collect quality data resources. An effective interview session has been conducted for collecting direct feedback from the managers. The researcher has gathered information how to the entire supply chain process of DHL is going to be expanded in various geographical boundaries. Data analysis procedure: Data analysis is the systematic method of evaluating appropriate information from different point of views. While collecting various data the researcher can use various statistical tools like hypothesis testing, regression analysis, finding central tendency (Walker Jones, 2012). In this very specific study, the researcher has found central tendency by evaluating mean, median and mode of data. With the help of a graphical representation the entire findings of data is presented at a glance. On the other hand, the feedback of the five supply chain managers has also been presented in data analysis part. The managers have stated their own point of view on how employees have to face difficulties in delivering the product to proper destination. Sampling method: Sampling method is the systematic procedure of collecting appropriate data and information from a specific number of people amidst large population (Yang et al., 2013). Sampling method is constituted with two major types including probability sampling technique and non-probability sampling technique. This very specific study has focused to select non-probability sampling technique by involving 50 members from logistic sectors. Non-probability sampling method enables the researcher in involving specific group of people instead of selecting randomly. In this kind of situation, appropriate data has been collected on how DHL had to face challenges in tracking customers destination. Based on the challenges, the business experts of this organization have focused to make promotional plans in making awareness among the target customers. In quest of reducing the unnecessary cost among entire operation process of DHL the business experts have designed to focused on some most effective areas where value proposition can be reduced. Reducing cost on intermediaries: Design systematic assemble order of inbound logistic Using technology for reducing unnecessary labor cost Figure 2: Design the areas value cost reduction (Source: Liao, Egbelu Chang, 2012) Value analysis: Value analysis is one of the most effective ways of reducing operation cost. With the emergence of technology, DHL has reduced their operation cost in order to render more profit in the logistic sector. Supply chain managers of DHL before making value analysis have decided to identify the areas where business experts have to bear unnecessary costs. The purpose of identifying those areas is to highlight where the organization is bearing additional costs (Rod Ashill, 2013). As per revenue structure of 2014, DHL has total 56.63billion revenue with the profit level of 2.016 billion among $41.42 billion assets. On the other hand, as per the annual data of 2016 the revenue growth of DHL has been increased up to 2.7 percent. In quest of increasing the entire profit level on 2020 DHL has focused to reduce unnecessary cost in several areas within the supply chain process. Following are the specific areas where the organization like DHL is bearing unnecessary cost (Malhotra Mackelprang, 2012 ). In search of reducing the cost of values within entire supply chain process of courier services of DHL Porters five force of value chain analysis is conducted: Inbound logistic: It has already been identified that DHL should design a systematic assemble order for designing and storing the products. The products should be stored by following a proper line. Otherwise, large number of workforce strength is required to maintain inbound logistic storage (Lozano, 2012). On the other hand, if the supply chain managers of DKL can make a simple storage line the supply chain executives do not have to face difficulties in distributing the products from warehouse. Therefore, on one hand, the organization can reduce labor cost. On the other hand, employees can save their time of deliverable as well to proper destination. Operation: The emergence of technology is one of the most effective ways of reducing operation cost. If the organization can invest money for technology for once, the business experts do not have to bear the employee cost (Choy et al., 2012). For an example, DHL by using SAP based ERM (Enterprise Business Management) process can control the entire data technologically. Employees do not have to put effort in maintaining the coherence of data. Outbound logistic: In order to reduce the cost of outbound logistic DHL can render a change on intermediaries. DHL should not invest money on any transportation agency for delivering the services within time. After the business expansion in various international boundaries, DHL should purchase more vehicles than 76,200. As a result, both the service providers and service users can equally keep a track on the overall delivery process of products. On the other hand, radio frequency identification is the system of keeping a constant track of transport. Both the service providers and service users can equally keep the transportation track (Chuang, Liao Lin, 2013). As a result, customers do not have to take additional burden about the certainty of product delivery. Marketing and sales: In order to reduce the entire operation cost marketing and sales is one of the most effective factors based on which value can be reduced. DHL after expanding their business in global market should focus on digital marketing communication. Digital marketing communication is the systematic method of promoting the products and services in different geographical locations. The marketing managers in order to sale their concept does not have to invest large amount of money for social media purpose (Kumar Chandrakar, 2012). On the other hand, digital media is the only communication tool based on which DHL would be able to grab the attention of large number of customers of multinational countries. Services: Delivering couriers and parcels are the primary products with which DHL deal in satisfying customers needs and demands (Kwateng, Manso Osei-Mensah, 2014). If the organization can reduce transportation cost, operation cost, distribution cost within supply chain procedure the value of the product would be increased automatically. The profitability level of the company would be enhanced. Market promotional plan: Along with making an effective value analysis method, DHL should make an effective promotional plan based on which the organization can draw the attention of customers from global market. As per the target customer of DHL, the business experts have selected the market of Indonesia, San Francisco, Honolulu and Germany for delivering products. By making effective geographic, demographic and psychographic market segmentation, the organization has selected the target customers effectively. Market segmentation plan for making promotional activities: As already stated, Indonesia, San Francisco, Honolulu and Germany are the specific geographic areas based on which the service process of DHL is surrounded. As per the demographic market segmentation, people having average level of income status can easily afford the services of DHL within proper time. In addition, this particular organization always intends to maintain antidiscrimination within the services (Hazen et al., 2014). As a result, both male and female customers can get equal priority and response from the service providers. In addition, psychographic market segmentation believes that organization of various geographical boundaries and attitudes can show equal interest in purchasing products and services. DHL never tends to show their biased attitude to the customers. People from different cultural attitude and backgrounds get equal priority and response from the service providers of DHL. The primary objective of creating an effective promotional plan is to draw the attention of customers from different geographical boundaries and attitudes (Bartolacci et al., 2012). In order to expand the entire business process in global market the marketing executives of DHL have given priority on digital promotional activities rather than using traditional media tools. Social media marketing: Facebook, Twiter, Youtube are the social media promotional tools based on which DHL can grab the attention of customers. As per the current market scenario, this specific organization is in the quest of business expansion in different geographical boundaries. Social media pages are one of the most effective tools where the marketing executives can reach the doorsteps of global consumers (Fry, 2014). In addition, the business experts in order to communicate with the international customers have to render multilingual flexibility so that both the customers and the service providers can make an effective communication with each other. In order to make an effective visual effect, the marketing managers of DHL can easily upload visual effects of their products and services. Based on the views response and feedback business strategies are made and prepared. Online marketing: Online advertisements, online promotional campaign on official websites and e-mail marketing are the several ways, based on which the attention of international customers can be drawn. In order to draw the attention of young generation the significance of online marketing is undeniable. Indonesia, San Francisco, Honolulu and Germany is completely technologically advanced countries (Bayne Cianfrone, 2013). Inhabitants belonging to this very specific country are very much advanced in technology. In this kind of situation, online marketing would be very much beneficial for both the service providers as well as services users. Traditional promotional activities: As per the point of view of Ward Yates (2013), young generations are not the primary target customer of DHL. In order to draw the attention of middle-aged customers the organization should focus on dealing with traditional media tools as well. Newspapers, electronic media, hoardings, billboards are the necessary traditional media vehicles based on which the organization can introduce their products and services (Rizwan et al., 2013). As a result, marketing executives would be able to grab the attention of various customers from different age group. One of the most effective drawbacks of using traditional media tool is that this particular promotional tool is not effective for drawing the attention of international customers. A budget has been prepared for making an effective promotional plan for DHL. Before investing money in different promotional vehicles, the business experts should get a clear and in-depth overview about the value of promotional activities. Promotion Tools Amount (in $) Digital Media Marketing Tools Facebook $4,000 Twitter $5,000 Youtube $8,000 Total Social Media Marketing expenses $17,000 Other Online Marketing Media E-mail Marketing $20,000 Online Display advertisements $10,000 Other Online promotional Campaigns $30,000 Total Budget for Online Media $60,000 Traditional Marketing Media Newspapers $15,000 Magazines $35,000 Total Print Media $50,000 TV Channels $80,000 Billboards $30,000 Total $110,000 Total Required Budget for Promotion $237,000 Figure 2: Required budget for promotion (Source: Created by the author) Conclusion: The study has focused to make in-depth overview on how DHL has faced innumerable difficulties in delivering their courier services to international market. By implementing market segmentation strategy and promotional mix strategy, the business experts have made an effective promotional plan in order to draw the attention global customers. With the help of effective value analysis, the study has evaluated the current market position of DHL. Some of the major issues have been highlighted that DHL has faced immense difficulties in tracking the customers location properly. By applying methodological tools like positivism philosophy, deductive approach and primary data collection technique the feedback of organizational managers have been collected on how DHL has to face challenges while shipping the products. Reference List: Bartolacci, M. R., LeBlanc, L. J., Kayikci, Y., Grossman, T. A. (2012). Optimization modeling for logistics: options and implementations.Journal of Business Logistics,33(2), 118-127. Bayne, K. S., Cianfrone, B. A. (2013). The effectiveness of social media marketing: The impact of Facebook status updates on a campus recreation event.Recreational Sports Journal,37(2), 147-159. Choy, K. L., Chow, H. K. H., Poon, T. C., Ho, G. T. S. (2012). Cross-dock job assignment problem in space-constrained industrial logistics distribution hubs with a single docking zone.International Journal of Production Research,50(9), 2439-2450. Christopher, M. (2016).Logistics supply chain management. Pearson UK. Chuang, S. H., Liao, C., Lin, S. (2013). Determinants of knowledge management with information technology support impact on firm performance.Information Technology and Management,14(3), 217-230. Csikosova, A., Antoov, M., ?ulkov, K. (2014). Strategy in direct and interactive marketing and integrated marketing communications.Procedia-Social and Behavioral Sciences,116, 1615-1619. Dhl.com. (2018).DHL | Global | English. [online] Available at: https://www.dhl.com [Accessed 24 Jan. 2018]. Fry, A. (2014). The biggest winner: Using statistics to assess the effectiveness of an e-resources promotional campaign.Journal of Electronic Resources Librarianship,26(1), 1-16. Golicic, S. L., Smith, C. D. (2013). 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